The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name.
The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met.
Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe.
But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales.
A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising.
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers?…
Social media marketing is undoubtedly the new wave of marketing. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. While in the past, companies have gone for a multi-level marketing campaign strategy, now the focus is primarily on social media, for small and large companies alike.
The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including:
From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas…
Life is full of challenges and sometimes we can lose perspective (and enthusiasm). A lack of belief in ourselves and what we can accomplish can stand in the way of long-term success. Instead of shying away from our potential, we have to embrace it. All of us have the ability to tap our own knowledge and resources to develop ideas that lead to innovative improvements to everyday life. All you need is a little faith and the right set of tools.
So I would like to take this opportunity to impress on each and every one of you just how important it is to take your life seriously, because you do matter. In spite of all our technology, connectedness and influence rankings, I still firmly believe that technology will never be able to replace a human touch and personal relationships. What chat rooms, social media networks, Facebook and the rest of the social media universe really do is allow us to communicate more easily, but the one thing this technology all too often doesn’t show is our feelings.
Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement. I’d like to introduce you to a personal friend of mine, and one reason behind this success, Intel’s global social media strategist, Ekaterina Walter. Under her leadership, Intel has seen an astonishing 10% to 12% monthly fan base growth. Her principles for Facebook engagement include original content, not just automated, and original videos, not just YouTube links.
These people are using today’s social media tools to change the world for the better, and proving along the way that one person does matter and one person can be significant. I have met so many incredible people on the web, but only a small fragment of them are getting noticed by these list makers or measurement companies. They are not stars of the social web, but they are people who made changes, people who noticed others and people who will make you feel significant every step of the way.
These two words can change your mood, change your mind, and have the power to change lives and the world world if we understand and leverage them in the right way”