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  • How To Gain Consumer Insights That Boost Your Marketing Results
    October 29, 2014 · 0 Comments · Jure KLEPIC

    How To Gain Consumer Insights That Boost Your Marketing Results

    The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including:

  • Do you really know your Customers?
    October 27, 2014 · 0 Comments · Jure KLEPIC

    Do you really know your Customers?

    What is the number one way to succeed in business? It is to understand what people want. What motivates people to do certain things and avoid other things? For all businesses, employee motivation is a primary concern. Without employees, the potential of any business is limited to what a single person can accomplish. Employee motivation is important, but if your business is concerned with sales, consumer motivation is perhaps even more crucial. Understanding what consumers want and responding to their desires is a near certain path to increased sales. If understanding humans is the goal, anthropology is the answer.

  • 7 NEW Social Media Solutions to Grow Your Business
    October 16, 2014 · 1 Comments · megantotka

    7 NEW Social Media Solutions to Grow Your Business

    When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark, but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available?

    Here are seven new tools and solutions that you should be aware of when marketing your business on social media.

  • How Cultural Marketing Is Different From Consumer Insights
    October 15, 2014 · 0 Comments · Jure KLEPIC

    How Cultural Marketing Is Different From Consumer Insights

    Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. It leaves out the cultural factors that influence and often change consumer behaviors. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. The ability to anticipate future consumer behavior can give marketers a serious competitive advantage in today’s marketplace.

  • What Are Consumer Insights and How Do They Impact Marketing Effectiveness?
    October 6, 2014 · 0 Comments · Jure KLEPIC

    What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

    While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the struggle has broken down along departmental functions. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding.

    For a long time, this segmentation worked, too. Back when there were three television networks, one newspaper in every city, and clearly defined radio stations, it was easy to generalize that your audience was 25-54 and that millions of them would be watching NBC between 8:00 and 10:00 p.m. on Thursday evenings. Put out a catchy message or a spiffy new product, and customers would line up outside your doors.

7 NEW Social Media Solutions to Grow Your Business
October 16, 2014 · 1 Comments · megantotka

7 NEW Social Media Solutions to Grow Your Business

When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark, but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available?

Here are seven new tools and solutions that you should be aware of when marketing your business on social media.

Video
February 21, 2013 · 7 Comments · Jure KLEPIC

The Red Thread Approach to Innovation

Life is full of challenges and sometimes we can lose perspective (and enthusiasm). A lack of belief in ourselves and what we can accomplish can stand in the way of long-term success. Instead of shying away from our potential, we have to embrace it. All of us have the ability to tap our own knowledge and resources to develop ideas that lead to innovative improvements to everyday life. All you need is a little faith and the right set of tools.

August 17, 2012 · 27 Comments · Jure KLEPIC

Social Media saving lives – two words at the time

So I would like to take this opportunity to impress on each and every one of you just how important it is to take your life seriously, because you do matter. In spite of all our technology, connectedness and influence rankings, I still firmly believe that technology will never be able to replace a human touch and personal relationships. What chat rooms, social media networks, Facebook and the rest of the social media universe really do is allow us to communicate more easily, but the one thing this technology all too often doesn’t show is our feelings.

June 16, 2012 · 60 Comments · Jure KLEPIC

Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina

Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement. I’d like to introduce you to a personal friend of mine, and one reason behind this success, Intel’s global social media strategist, Ekaterina Walter. Under her leadership, Intel has seen an astonishing 10% to 12% monthly fan base growth. Her principles for Facebook engagement include original content, not just automated, and original videos, not just YouTube links.

April 17, 2012 · 35 Comments · Jure KLEPIC

The Most Remarkable People on Social Media Today

These people are using today’s social media tools to change the world for the better, and proving along the way that one person does matter and one person can be significant. I have met so many incredible people on the web, but only a small fragment of them are getting noticed by these list makers or measurement companies. They are not stars of the social web, but they are people who made changes, people who noticed others and people who will make you feel significant every step of the way.

March 14, 2012 · 11 Comments · Jure KLEPIC

You Matter Manifesto

These two words can change your mood, change your mind, and have the power to change lives and the world world if we understand and leverage them in the right way”

  • The Red Thread Approach to Innovation
  • Social Media saving lives – two words at the time
  • Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
  • The Most Remarkable People on Social Media Today
  • You Matter Manifesto

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