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  • Applying Anthropology Concepts to Business Models
    September 30, 2014 · 0 Comments · Jure KLEPIC

    Applying Anthropology Concepts to Business Models

    Anthropology is a field of scientific research that most people think has no impact in their daily lives. Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.

  • Social Review Sites: How to Navigate Them
    September 29, 2014 · 0 Comments · megantotka

    Social Review Sites: How to Navigate Them

    Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Then yet again, nearly every ecommerce site has a place for product reviews for everything under the sun.

  • How Cultural Marketing Is Different from Consumer Insights
    September 26, 2014 · 0 Comments · Jure KLEPIC

    How Cultural Marketing Is Different from Consumer Insights

    Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. It leaves out the cultural factors that influence and often change consumer behaviors. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. The ability to anticipate future consumer behavior can give marketers a serious competitive advantage in today’s marketplace.

  • Play Ball! 4 Ideas for Home-Run Social Media Marketing
    May 14, 2014 · 2 Comments · megantotka

    Play Ball! 4 Ideas for Home-Run Social Media Marketing

    So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts?

  • Is Social Media Frustrating?
    May 13, 2014 · 6 Comments · megantotka

    Is Social Media Frustrating?

    While browsing for news recently, I came across an article from NBC News that was titled “Why We’re Not Satisfied with Social Media.” Of course, my interest was piqued because it would certainly seem like people are, in fact, satisfied with social media. After all, it’s hard to deny the popularity of social media sites; they have more than a billion users combined.

Social Review Sites: How to Navigate Them
September 29, 2014 · 0 Comments · megantotka

Social Review Sites: How to Navigate Them

Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Then yet again, nearly every ecommerce site has a place for product reviews for everything under the sun.

Video
February 21, 2013 · 7 Comments · Jure KLEPIC

The Red Thread Approach to Innovation

Life is full of challenges and sometimes we can lose perspective (and enthusiasm). A lack of belief in ourselves and what we can accomplish can stand in the way of long-term success. Instead of shying away from our potential, we have to embrace it. All of us have the ability to tap our own knowledge and resources to develop ideas that lead to innovative improvements to everyday life. All you need is a little faith and the right set of tools.

August 17, 2012 · 27 Comments · Jure KLEPIC

Social Media saving lives – two words at the time

So I would like to take this opportunity to impress on each and every one of you just how important it is to take your life seriously, because you do matter. In spite of all our technology, connectedness and influence rankings, I still firmly believe that technology will never be able to replace a human touch and personal relationships. What chat rooms, social media networks, Facebook and the rest of the social media universe really do is allow us to communicate more easily, but the one thing this technology all too often doesn’t show is our feelings.

June 16, 2012 · 60 Comments · Jure KLEPIC

Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina

Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement. I’d like to introduce you to a personal friend of mine, and one reason behind this success, Intel’s global social media strategist, Ekaterina Walter. Under her leadership, Intel has seen an astonishing 10% to 12% monthly fan base growth. Her principles for Facebook engagement include original content, not just automated, and original videos, not just YouTube links.

April 17, 2012 · 35 Comments · Jure KLEPIC

The Most Remarkable People on Social Media Today

These people are using today’s social media tools to change the world for the better, and proving along the way that one person does matter and one person can be significant. I have met so many incredible people on the web, but only a small fragment of them are getting noticed by these list makers or measurement companies. They are not stars of the social web, but they are people who made changes, people who noticed others and people who will make you feel significant every step of the way.

March 14, 2012 · 11 Comments · Jure KLEPIC

You Matter Manifesto

These two words can change your mood, change your mind, and have the power to change lives and the world world if we understand and leverage them in the right way”

  • The Red Thread Approach to Innovation
  • Social Media saving lives – two words at the time
  • Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
  • The Most Remarkable People on Social Media Today
  • You Matter Manifesto

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