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  • The Way People Read Google Results Has Changed, but Does it Matter?
    April 6, 2015 · 0 Comments · megantotka

    The Way People Read Google Results Has Changed, but Does it Matter?

    When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards.

  • Social Media Fails: When Good Brands Go Wrong
    March 5, 2015 · 2 Comments · megantotka

    Social Media Fails: When Good Brands Go Wrong

    While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media.

    USAirways Gets Inappropriate

    Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world.

  • How to Keep Customers Happy in a Digital Marketplace
    February 4, 2015 · 0 Comments · megantotka

    How to Keep Customers Happy in a Digital Marketplace

    The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name.

    The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met.

  • Unlock these 6 Secrets to Better Email Marketing
    November 27, 2014 · 2 Comments · megantotka

    Unlock these 6 Secrets to Better Email Marketing

    Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe.

    But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales.

    A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising.

  • The Importance of Consumer Insights in Today’s Marketing Strategies
    November 10, 2014 · 2 Comments · Jure KLEPIC

    The Importance of Consumer Insights in Today’s Marketing Strategies

    It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers?…

TOP POSTS
Toyota Comeback: What’s Helped to Turn This Company Around
February 13, 2015 · 0 Comments · guest

Toyota Comeback: What’s Helped to Turn This Company Around

From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas…

Video
February 21, 2013 · 7 Comments · Jure KLEPIC

The Red Thread Approach to Innovation

Life is full of challenges and sometimes we can lose perspective (and enthusiasm). A lack of belief in ourselves and what we can accomplish can stand in the way of long-term success. Instead of shying away from our potential, we have to embrace it. All of us have the ability to tap our own knowledge and resources to develop ideas that lead to innovative improvements to everyday life. All you need is a little faith and the right set of tools.

August 17, 2012 · 27 Comments · Jure KLEPIC

Social Media saving lives – two words at the time

So I would like to take this opportunity to impress on each and every one of you just how important it is to take your life seriously, because you do matter. In spite of all our technology, connectedness and influence rankings, I still firmly believe that technology will never be able to replace a human touch and personal relationships. What chat rooms, social media networks, Facebook and the rest of the social media universe really do is allow us to communicate more easily, but the one thing this technology all too often doesn’t show is our feelings.

June 16, 2012 · 60 Comments · Jure KLEPIC

Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina

Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement. I’d like to introduce you to a personal friend of mine, and one reason behind this success, Intel’s global social media strategist, Ekaterina Walter. Under her leadership, Intel has seen an astonishing 10% to 12% monthly fan base growth. Her principles for Facebook engagement include original content, not just automated, and original videos, not just YouTube links.

April 17, 2012 · 35 Comments · Jure KLEPIC

The Most Remarkable People on Social Media Today

These people are using today’s social media tools to change the world for the better, and proving along the way that one person does matter and one person can be significant. I have met so many incredible people on the web, but only a small fragment of them are getting noticed by these list makers or measurement companies. They are not stars of the social web, but they are people who made changes, people who noticed others and people who will make you feel significant every step of the way.

March 14, 2012 · 11 Comments · Jure KLEPIC

You Matter Manifesto

These two words can change your mood, change your mind, and have the power to change lives and the world world if we understand and leverage them in the right way”

  • The Red Thread Approach to Innovation
  • Social Media saving lives – two words at the time
  • Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
  • The Most Remarkable People on Social Media Today
  • You Matter Manifesto

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