Amplification Score: 68 now 22
Klout Score Total: 79.36 now 63.91
Where is the promised transparency?
Klout states that the new algorithm was introduced in order to provide users with transparency. In fact, Joe Fernandez has said transparency is important and has assured users that Klout is now providing transparency to all users. It is surprising however, that Klout is not answering most comments and certainly not giving users many details. I see absolutely no transparency in how Klout is operating as of yet. None at all.
Joe Fernandez, how can we be comfortable with Klout?
In an interview with TNW, Joe Fernandez stated, “Being ‘the standard’ means people need to feel comfortable and have enough insight.” He states further, “Score Insight has been in development for five months. Google doesn’t tell you how its algorithm works.”
Klout’s absurd answer to why they do not share the algorithm or methodology for how they gather users scores sounds like the defensive “If they can do it, I can to, even though it’s wrong” game played by young children.
Regardless of the spin Klout adds to interviews and evasive answers layered with excuses, note this: If we compare Google to Klout in regard to not going public with algorithms and methodology, it should also be stated that that Google does NOT say they are “The Standard for Ranking”, where Klout clearly states they are “The Standard For Influence.”
Without transparency and documentation of how Klout obtains their data to define users scores, the “standard” cannot be seen as a “standard” at all.
To use the word “Standard” to define anything, such positioning must be supported with studies and documentation to support and give creedence. Clearly Klout has not provided such and in calling themselves a “Standard” without provided documentation is simply not appropriate. We as users, must question how we have been manipulated to believe this company is doing anything right, ethical or legitimate at all.
The Science Team at Klout does not appear to be Scientific
In my opinion and the opinion of many, Klout is a game of online manipulation and popularity. There is no indication that Klout measures influence. However, it is clearly seen that the once respected Klout score is now measuring popularity, supports spam and gathering information to enhance their Klout Perks program.
Many of us would like to know how spam accounts are receiving high Klout scores. Take for example the following capture of an account that is known in Social Media circles to have a mission of spamming with little content or engagement.