Today’s Visualization Tools Help Our Brains Understand Social Monitoring

My last post, “Taking Multi-Dimensional Marketing to the Next Level,” touched on the amazing capacity of the human brain for learning. Through the process of plasticity, we can interpret more complex messages and make decisions faster than we ever believed was possible. With the amount of input coming at us from all ends of the social universe, tools are being developed that can help our brains quickly sort through this information. Tickr is a visual monitoring tool that helps process information and makes it easy to understand. Similar to a stock ticker that provides information needed to make investment decisions, Tickr provides social media information needed to make marketing decisions.

In its teacher’s guide on the brain, the National Institutes of Health (NIH) states that plasticity relates to the brain’s ability to change and reorganize in response to some input. Our brains can form new synapses or strengthen old ones if nurtured and engaged, but can also lose brain functioning if not exercised and challenged regularly. Plasticity is the ability of our brains to change with learning. Social media, when used properly, can keep our brains engaged so we continue to grow and develop. The story changes somewhat, however, for those who are trying to monitor social media for the purpose of brand marketing. Currently these companies and agencies have a number of platforms which are constantly providing information and updates. While their brains are learning to sort through this information avalanche, Tickr points out the crucial bits of information they need to make decisions relating to their product, service or brand.

Companies engaged in brand marketing use Tickr to filter social media mentions in real time and display results in sync with their performance metrics. Case studies show that PepsiCo Gatorade uses Tickr to identify key online influences while Global Financial Services uses it to see the impact of real-word news. Banks of computer screens may have information from other platforms, but often the one displaying the Tickr information is the one that receives attention first.

How Tickr and others adds to social monitoring? "The problem with many existing dashboards is that they quickly overwhelm the senses. They're powerful tools, but they are also very complicated. Now multiply that by five or ten screens, which is increasingly common with digital control centers at big agencies and large consumer brands, and have a degree of complexity and data overload that can actually hinder rather than facilitate monitoring and analysis of digital events. Tickr simplifies the presentation of digital data by selecting the most relevant information, and displaying it in a way that the human brain can quickly and easily process.” said Olivier Blanchard, the author of Social Media ROI.

Many brands and agencies use tools like Radian6, BrandWatch and Pulse for social media monitoring purposes, but adding Tickr makes the process smoother and easier to understand. Blanchard adds, "Tickr doesn’t compete against those other tools; its value is multiplied when used in conjunction with them. Conversely, their value is enhanced when the most relevant digital information – call it macro-information – can be garnered at a glance at one screen. Tickr allows digital and social monitoring managers to quickly go from a macro-view to a micro-view without having to dive into layers of drill-down menus. It’s a force-multiplier in any monitoring platform ecosystem. It provides the fastest view of what is happening across the most pertinent channels: news, blogs, Facebook, Twitter, Instagram, even your own internal data, like sales. That's powerful.”

In a section titled “Neuroanthropology, Understanding the Encultured Brain and Body,” Daniel Lende talks about Timothy Ingold’s assessment of the social brain. Ingold was incensed that Robin Dunbar tried to isolate the study of the human brain and separate it from its social functionings. Ingold says that the brain must be considered as part of the universe because our bodies are part of the world. Tickr is a tool that helps our brains function as a part of the larger, rapidly changing social universe in which we live today.

This post was originally written and published on Huffington Post.

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10 comments
TickrUS
TickrUS

@tristanjutras Thanks! :)

jkcallas
jkcallas

@peoplefw I recommend you to check out @TickrUS its really coo, simple and jet effective tool! :) Thx for tweeting! :)

KangMartinHangil
KangMartinHangil

Please also consider including SocialMotus. We're a new, free social management tool platform for businesses and individuals. We’re building some innovative and powerful conversion tracking and social management features including priority messages inbox, targeted Twitter followers discovery, sales conversions by posts and much more. You can review it by signing up for free here http://www.socialmotus.com or emailing me for more information.

mahinthjoe
mahinthjoe

Today’s Visualization Tools Help Our Brains Understand Social Monitoring http://t.co/jOlyA6c1 via @muz4now @DrSampyRoy @brasonja @jkcallas

davidamerland
davidamerland

Jure, as a common courtesy to site visitors links which lead to content outside your site, embedded in the body text should open on separate pages not the same page as your blog. Disabling right-clicking in the multi-tab browser age only frustrates readers and makes it unlikely they will ever come back. If you are truly concerned about safeguarding your content do the smart thing and get authorship of your content approved through G+ then you do not have to worry. I was looking forward to reading what you wrote, unfortunately I only got as far as Tickr before your infuriating right-click message which assumes that I am a content thief came up. Seeing how I am unlikely to read or share anything of yours now. Good luck.

peoplefw
peoplefw

@jkcallas thx, i plan on delving in further. the word that really caught my eye in the post? simple! will take this to my clients. ;-)

jureklepic
jureklepic moderator

@davidamerland David Thank you for your comment. I was playing with the plugin and accidentally leave it enabled. The plugin was now removed. The plugin automatically disabled as well opening links in new window. Again I apologize for the issue with the links.

jkcallas
jkcallas

@peoplefw yes i prefer simple stuff :) simplicity is key! 1 more 2 check out then 4 U is @JugnooMe way more powerful then HootSuite! :)

peoplefw
peoplefw

got it, i'm on it. top priority this wk. gotta K.I.S.S., right? and yet extremely efficient/effective too. thx so much! @jkcallas @JugnooMe

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