We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. But it’s not quite there yet.
The reality is, the majority of tweets go unanswered. The Acquity Group studied the behavior of Interbrand’s 2012 Best Retail Brands and found them lacking on Twitter. A full 73 percent of customer tweets were ignored. Despite thousands of consumers reaching out, wanting to engage brands, those brands simply don’t respond.
Creating Community With Nestivity
Enter Nestivity. Nestivity is the first and only community engagement software for Twitter. It promises to provide an anchor for your conversations on Twitter, so that you can encourage your network to participate, manage conversations effectively, and broaden your reach to the wider Twitter-sphere.
With Nestivity, you can create meaningful relationships with your followers through conversations. Any of your tweets can become the focal-point for an engaging discussion, and people can participate by adding their own comments.
How Does Nestivity Work?
Within the Nestivity dashboard, you can ask questions, post ideas and share experiences for your followers to interact with, or encourage them to start the conversation themselves by posting their own questions, ideas and experiences.
Each new conversation appears on your Nestivity dashboard as well as Twitter, so you can tap into the wider Twitter ecosystem while keeping your engagement tightly focused on one topic at a time. And these conversations can all be managed right from your dashboard, which means you can have dozens of different conversations on-the-go at once without missing a beat.
Rather than seeing a conversation fizzle out after one or two tweets, or engaging only one or two of your followers at a time, you can use Nestivity to make Twitter what it truly can be: a place for community, for engagement and for genuine relationships.
Beginning immediately, I’m turning my Twitter “newsfeed” into an online community. Join my #SXSW panel “The secret dangers of online influencer marketing” in the San Jacinto Ballroom at the Four Seasons on March 10th at 12:30PM, and/or join me online to discuss the ideas raised during the panel discussion. We won’t pull any punches as we debate the usefulness of tools like Klout and Kred to assess who can best motivate action and effect behavior change, so you can expect a lively discussion.
You’re also welcome to share your thoughts on the latest breaking technology news, and talk about any other topics you’d like to raise during SXSW.By its nature, Twitter is powerful yet transitory. Nestivity offers context to our conversations and will keep the discussion available and easily findable, before and well-after the panel takes place.
So let’s talk about how we measure influence on social media, and where we’ve gone wrong. Let’s shift the focus from tools that clutter our toolbox and instead, let’s talk about what social media is really all about: community.