Social Media Marketing: You’re Doing It Wrong

While browsing the web recently for news and how I could translate stories I read into blog topics, I found an article titled Social Media Marketing: Get Out Now, You’re Doomed to Fail. I was surprised to read this, because in my experience, many companies have had success with social media marketing; plus, it’s virtually free. Since the headline captured my attention, I went on to read the article. To my surprise, it wasn’t really about getting out of social media marketing, it was about how to be successful at it. Perfect!

Social media marketing tactics boast hundreds of success stories when it comes to businesses. Social media marketing can put previously unknown businesses on the map.May13_Post 1 However, launching a successful marketing campaign takes thought and planning. If you don’t put thought or a plan of action in place, your business could be committing a social media mistake.  This article says that if you don’t take the time to learn more about what you are doing when it comes to social media marketing, you may as well just give up.

I would encourage any small business owner or employee to take this advice with a grain of salt. It’s so important to take full advantage of social media marketing. It’s one of the cheapest, most far-reaching types of marketing that is available to business owners right now. With hundreds of millions of users all over the world, I think that if you don’t invest your time in social media, it’s going to wind up being detrimental to your business.

Here are some things to consider when it comes to social media marketing –

  • Take the time to check out the social media pages and campaigns of your competitors. This will help you to be better prepared to attract customers to your pages.
  • Consider time, budget, and resources.  Before joining social media networks as a business, make sure that you know how much time and what resources you will be able to dedicate to updates and marketing.
  • Consider your strengths and weaknesses. Make sure that you don’t try to over-reach when it comes to social media. Pick the networks that you are the most interested in and will be able to dedicate resources to. It’s better to have a strong presence on a few networks than a weak presence on many networks.
  • Think about how you want to handle your social media strategies. In order to thrive in the social media sphere, you need a successful social media strategy.  Are you planning to hire an outside person or firm to update your pages? Delegate an in-house person to manage them? It’s important to choose a specific strategy, or risk forgetting to update.
  • Develop marketing campaigns that are specifically tailored for social media. Don’t just try to fit your current marketing plans into a social media platform – social media sites deserve campaigns that are designed just for them.

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Megan Totka

Megan Totka is the Chief Editor for, which helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for, publishing weekly newsletters educating small business on the importance of web presence and also contributes to a number of publications, such as,, AICPA, and others. Megan can be reached at

Dave Thompson
Dave Thompson

Totally agree that social media if not done right is a waste of investment and time. Social media needs planning and research, studying the first outcome an then again planning according to it. It's sometime a trial and error method but there are many successful stories which makes us wonder what magic have they done and the truth is a proper strategy. Using tools to monitor and then rectifying. Social media tools are important part of the strategy, you can try out our tool here

Chris Agro Agrotising
Chris Agro Agrotising

Another thing to keep in mind is when planning your strategy think about the social platforms you are going to focus on and post the appropriate types of messages based on the site. Pinterest is great for image marketing, while Facebook is more personal social and Linked-in business driven. People have a short attention span so make sure you include visuals in everything you do!

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