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How To Gain Consumer Insights That Boost Your Marketing Results

The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including:

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Do you really know your Customers?

What is the number one way to succeed in business? It is to understand what people want. What motivates people to do certain things and avoid other things? For all businesses, employee motivation is a primary concern. Without employees, the potential of any business is limited to what a single person can accomplish. Employee motivation is important, but if your business is concerned with sales, consumer motivation is perhaps even more crucial. Understanding what consumers want and responding to their desires is a near certain path to increased sales. If understanding humans is the goal, anthropology is the answer.

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How Cultural Marketing Is Different From Consumer Insights

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. It leaves out the cultural factors that influence and often change consumer behaviors. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. The ability to anticipate future consumer behavior can give marketers a serious competitive advantage in today’s marketplace.

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What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the struggle has broken down along departmental functions. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding.

For a long time, this segmentation worked, too. Back when there were three television networks, one newspaper in every city, and clearly defined radio stations, it was easy to generalize that your audience was 25-54 and that millions of them would be watching NBC between 8:00 and 10:00 p.m. on Thursday evenings. Put out a catchy message or a spiffy new product, and customers would line up outside your doors.

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Applying Anthropology Concepts to Business Models

Anthropology is a field of scientific research that most people think has no impact in their daily lives. Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.

Are We Losing A Generation to the Foibles of Anti-Social Behavior?

There is a deadly new "game" going on in our streets. It’s called the Knockout Game and consists of someone, usually a teenage boy, trying to knock out another random person in just one punch.

KOd by Kim and Kanye

Why do we fall all over ourselves every time they do something? If media wouldn’t pay any attention to them, they would be just another bunch of spoiled celebrities. Remember not so very long ago when they first took baby North West out in public?

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