Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. It leaves out the cultural factors that influence and often change consumer behaviors. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. The ability to anticipate future consumer behavior can give marketers a serious competitive advantage in today’s marketplace.
There is a deadly new "game" going on in our streets. It’s called the Knockout Game and consists of someone, usually a teenage boy, trying to knock out another random person in just one punch.
Why do we fall all over ourselves every time they do something? If media wouldn’t pay any attention to them, they would be just another bunch of spoiled celebrities. Remember not so very long ago when they first took baby North West out in public?
If Glass is everywhere, can anyone have a reasonable expectation of privacy, or should we all be required to act in such a way that we wouldn’t mind having a photo of us doing something posted for all the world to see?
A well-balanced use of influencers and advocates must play a role in any successful marketing campaign that targets the millennial generation.