Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe.
But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales.
A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising.
Social media marketing is undoubtedly the new wave of marketing. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. While in the past, companies have gone for a multi-level marketing campaign strategy, now the focus is primarily on social media, for small and large companies alike.
When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark, but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available?
Here are seven new tools and solutions that you should be aware of when marketing your business on social media.
Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Then yet again, nearly every ecommerce site has a place for product reviews for everything under the sun.
So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts?
While browsing for news recently, I came across an article from NBC News that was titled “Why We’re Not Satisfied with Social Media.” Of course, my interest was piqued because it would certainly seem like people are, in fact, satisfied with social media. After all, it’s hard to deny the popularity of social media sites; they have more than a billion users combined.
Even though Twitter might seem like it’s for a niche crowd and doesn’t look like it would be able to gain mainstream popularity, Twitter is more popular than ever. Who would have ever thought that a social network that limited each of its posts to 140 characters could explode the way that it has?