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The Way People Read Google Results Has Changed, but Does it Matter

The Way People Read Google Results Has Changed, but Does it Matter?

When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards.

Simple and Efficient Marketing

What does it take to be the best? That’s the question you should be asking. In an era where steady streams of information flow into the palm of your hand with a simple…

Social Media Fails When Good Brands Go Wrong

Social Media Fails: When Good Brands Go Wrong

While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media.

USAirways Gets Inappropriate

Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world.

Toyota Comeback What's Helped to Turn This Company Around

Toyota Comeback: What’s Helped to Turn This Company Around

From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas…

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How to Keep Customers Happy in a Digital Marketplace

The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name.

The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met.

4 Simple Ways to Build up your Email List-Jure Keplic

4 Simple Ways to Build Up Your Email List

For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience,…

Nov14

Unlock these 6 Secrets to Better Email Marketing

Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe.

But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales.

A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising.

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