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3 Ways Romance Can Improve Your Work Life

As Valentine’s Day draws closer, expect to see more and more reminders of love all around you. It’s true that all of the pink, red, roses and pressure to buy boxes of chocolates can feel a little manufactured after a while; but the positive role that love, particularly romantic love, plays in our lives is well-documented.

Catching the Customer Click: Better CTAs and Subject Lines

Catching the Customer Click: Better CTAs and Subject Lines

Arguably, the most important words in any email you send are your subject line. Those few precious words stand between your message and the trash bin…or worse, the spam folder. Email use isn’t…

Inside Your CRM Top Secret Ways to Create Viral Content

Inside Your CRM: Top Secret Ways to Create Viral Content

If the buzzphrase “viral content” has taught us anything over the past few years, it’s that really good content will be shared far and wide. And while there’s no exact science to what will go viral and what won’t, paying attention to your customers is a pretty good strategy to start with.

5 Ways to Tap the Power of Online Video Content

5 Ways to Tap the Power of Online Video Content

It seems that consumers simply cannot get enough online video content. Online video consumption is expected to account for 80 percent of the world’s internet traffic by 2019. Consumption of video content is rising dramatically as sites like Facebook make it even easier for people to record, upload and play videos from computer, tablets and smartphones. People love video content and are beginning to expect it from the places where they want to purchase products and services.

7 Simple Blog Post Ideas for Your Small Business

7 Simple Blog Post Ideas for Your Small Business

Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. It’s smart to experiment with your social channels and video options like Periscope, but great blog content is also really important. It will earn the respect of your potential base and turn some into loyal customers.

Should I Use Periscope for my Small Business

Should I Use Periscope for my Small Business?

Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Is Periscope a tool that is really necessary or helpful? Let’s take a closer look.

5 Ways to Improve Your Online Shareability

5 Ways to Improve Your Online Shareability

Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field.

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