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What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the struggle has broken down along departmental functions. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding.

For a long time, this segmentation worked, too. Back when there were three television networks, one newspaper in every city, and clearly defined radio stations, it was easy to generalize that your audience was 25-54 and that millions of them would be watching NBC between 8:00 and 10:00 p.m. on Thursday evenings. Put out a catchy message or a spiffy new product, and customers would line up outside your doors.

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Applying Anthropology Concepts to Business Models

Anthropology is a field of scientific research that most people think has no impact in their daily lives. Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.

May14

Play Ball! 4 Ideas for Home-Run Social Media Marketing

So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts?

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Clever Ways to Use Social Media to Grow Your Business

Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections, social media can be a dream come true—when it’s done right. But with over a billion members on Facebook alone, making a name for your bus

Become a People Person

How to Utilize Technology to Become a People Person

Sometimes working on getting more face to face time in is easily done. Instead of emailing or texting a co-worker, get up from your desk and go chat with them about what is happening in the office. Make a point to get together with a friend for lunch and request that it be a cell-phone free date. In a small business environment, having a face to face meeting with your employees to chat about what is going on that day, week, or even month can help to facilitate great conversation. Instead of being short and to the point, like an email or text message would be, this gives employees an opportunity to share and discuss ideas organically.

Personal Communication Age

A Century Later, Business Gets Personal…Again

Personal communication technologies such as smartphones are playing a huge role in the end of mass communications. They are often worn on the body. They are highly individualized and they are regarded as extensions of the self. They make us individually addressable, regardless of where we are. Putting this into context, a mobile phone today is in the possession of the average user for 5,840 hours per year. That compares to the 2,920 hours the average user in developed markets spends in front of a PC and the average 1,865 hours spent watching television.

Marketing in the Round

Fitting The Social Media Cube into a Round Marketing Strategy

It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest?

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