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Applying Anthropology Concepts to Business Models

Anthropology is a field of scientific research that most people think has no impact in their daily lives. Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.

Marketing in the Round

Fitting The Social Media Cube into a Round Marketing Strategy

It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest?

Tickr

Today’s Visualization Tools Help Our Brains Understand Social Monitoring

Companies engaged in brand marketing use Tickr to filter social media mentions in real time and display results in sync with their performance metrics. Case studies show that PepsiCo Gatorade uses Tickr to identify key online influences while Global Financial Services uses it to see the impact of real-word news. Banks of computer screens may have information from other platforms, but often the one displaying the Tickr information is the one that receives attention first.

Visual data 2

Become Social in Social Media With Jugnoo

Many businesses today can benefit from using social media influencers to help inform and motivate others about their product or service. The major problem, though, is finding the right tool to point out the influencers who have the most likelihood of being helpful for your cause. Choose the wrong tool and you could be wasting a lot of time and money, while your competition is making sales. Most sites, which promise to measure social media influence, like Klout, are simply measuring popularity instead. It seemed like we would never have a tool that would truly be able to find these critical influencers, but along comes Jugnoo, the new on-demand social CRM platform (mobile and web) in the cloud.

Once Upon a Time

Once upon a time, I Believed in the Fairytale of Klout

In my world, a Scientist has data which they carefully record trials are run and experiments are engaged to prove a hypothesis. When a data supported and document experiment is found to support a hypothesis, the experiment must then be duplicatable or the results are deemed invalid. No Scientist in the Science world would ever toss their hands in the air and say, “Sorry we have a glitch and we are in Beta, so just be patient with us!”

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