Guest post
Feb14_Post 2

Social Media: New Password Technology?

Coming up with a new password for different websites can be a pain, and is something that we have to do more and more often. Pretty much every website requires a password now, and for those of us who like to do absolutely everything online, password security is a big deal. Someone getting ahold of my passwords would give them access to virtually my whole life – my online banking, bills, and lots of shopping sites.

Feb14_Post 1

Facebook’s 10th Birthday

It’s hard to believe that Facebook, the biggest giant of social media, has been around for 10 years now. Facebook has of course made a huge impact on the world as we know it. I can’t believe that 10 years ago, it was hard to keep in touch with friends that didn’t live close by, and you didn’t know every little detail about what‘s going on in everyone’s lives.

Jan14_Post 2

How the @ and the #hashtag Took Over Social Media

In social media, using the @ symbol to mention a person and the # hashtag to label things have become incredibly popular, to the point that most of us may have trouble remembering what the world was like before their rampant use. The @ symbol made its debut on Twitter in 2006 and Facebook added the ability to mention people using the @ symbol in 2009.

Dec13_Post 2

Social Media: Is It Hindering Real Communication?

How many of us have moved our communication primarily to the Internet or to text messages? I know I have. I used to dread making phone calls because you never knew if the person was going to pick up, and then you might have to leave a dreaded voicemail, in which you might blather on like a moron because you forgot why you called. Not that I’ve ever done that or anything.

Oct13_Post 2

Is Social Media Mainstream?

Lately it seems like everyone has a presence on social media. Personally, I can only think of one person in my social circle who doesn’t have any social media accounts, and frankly, I think it’s weird. But is social media truly mainstream?

Oct13_Post 3

Social Advertising Success

Recently, Facebook took the time to update their ad-buying platform to make it easier for businesses to navigate. Both Facebook and Twitter have enabled businesses to utilize the platforms to boost sales. Each network has different ways that you can purchase ads in order to get more people seeing your site. As this Mashable article correctly points out, most small businesses use social media because they feel like they have to, and not because they have a specific sales goal in mind. It’s wise to come up with a strategy to use this social ad-buying ability to its fullest.

Oct13_Post 2

Don’t Just Stay In the Game, Win It: Strategies for Small Business Success

Think fast: Why do most new small businesses fail? According to the Small Business Administration (SBA), the top reasons are as simple as they are avoidable: lack of capital, poor management of credit, and lack of experience. This last point may be the most daunting. After all, how do you get experience other than going through the hard work of trying and failing? But fortunately, savvy small business owners will work to learn from the experiences of others to stay competitive with their business rivals and secure customers, capital, and ultimately, financial success.

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