So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts?
While browsing for news recently, I came across an article from NBC News that was titled “Why We’re Not Satisfied with Social Media.” Of course, my interest was piqued because it would certainly seem like people are, in fact, satisfied with social media. After all, it’s hard to deny the popularity of social media sites; they have more than a billion users combined.
Coming up with a new password for different websites can be a pain, and is something that we have to do more and more often. Pretty much every website requires a password now, and for those of us who like to do absolutely everything online, password security is a big deal. Someone getting ahold of my passwords would give them access to virtually my whole life – my online banking, bills, and lots of shopping sites.
It’s hard to believe that Facebook, the biggest giant of social media, has been around for 10 years now. Facebook has of course made a huge impact on the world as we know it. I can’t believe that 10 years ago, it was hard to keep in touch with friends that didn’t live close by, and you didn’t know every little detail about what‘s going on in everyone’s lives.
In social media, using the @ symbol to mention a person and the # hashtag to label things have become incredibly popular, to the point that most of us may have trouble remembering what the world was like before their rampant use. The @ symbol made its debut on Twitter in 2006 and Facebook added the ability to mention people using the @ symbol in 2009.
How many of us have moved our communication primarily to the Internet or to text messages? I know I have. I used to dread making phone calls because you never knew if the person was going to pick up, and then you might have to leave a dreaded voicemail, in which you might blather on like a moron because you forgot why you called. Not that I’ve ever done that or anything.
Lately it seems like everyone has a presence on social media. Personally, I can only think of one person in my social circle who doesn’t have any social media accounts, and frankly, I think it’s weird. But is social media truly mainstream?