When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark, but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available?
Here are seven new tools and solutions that you should be aware of when marketing your business on social media.
Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Then yet again, nearly every ecommerce site has a place for product reviews for everything under the sun.
So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts?
While browsing for news recently, I came across an article from NBC News that was titled “Why We’re Not Satisfied with Social Media.” Of course, my interest was piqued because it would certainly seem like people are, in fact, satisfied with social media. After all, it’s hard to deny the popularity of social media sites; they have more than a billion users combined.
Coming up with a new password for different websites can be a pain, and is something that we have to do more and more often. Pretty much every website requires a password now, and for those of us who like to do absolutely everything online, password security is a big deal. Someone getting ahold of my passwords would give them access to virtually my whole life – my online banking, bills, and lots of shopping sites.
It’s hard to believe that Facebook, the biggest giant of social media, has been around for 10 years now. Facebook has of course made a huge impact on the world as we know it. I can’t believe that 10 years ago, it was hard to keep in touch with friends that didn’t live close by, and you didn’t know every little detail about what‘s going on in everyone’s lives.
In social media, using the @ symbol to mention a person and the # hashtag to label things have become incredibly popular, to the point that most of us may have trouble remembering what the world was like before their rampant use. The @ symbol made its debut on Twitter in 2006 and Facebook added the ability to mention people using the @ symbol in 2009.