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Inside Your CRM Top Secret Ways to Create Viral Content

Inside Your CRM: Top Secret Ways to Create Viral Content

If the buzzphrase “viral content” has taught us anything over the past few years, it’s that really good content will be shared far and wide. And while there’s no exact science to what will go viral and what won’t, paying attention to your customers is a pretty good strategy to start with.

5 Ways to Tap the Power of Online Video Content

5 Ways to Tap the Power of Online Video Content

It seems that consumers simply cannot get enough online video content. Online video consumption is expected to account for 80 percent of the world’s internet traffic by 2019. Consumption of video content is rising dramatically as sites like Facebook make it even easier for people to record, upload and play videos from computer, tablets and smartphones. People love video content and are beginning to expect it from the places where they want to purchase products and services.

7 Simple Blog Post Ideas for Your Small Business

7 Simple Blog Post Ideas for Your Small Business

Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. It’s smart to experiment with your social channels and video options like Periscope, but great blog content is also really important. It will earn the respect of your potential base and turn some into loyal customers.

5 Ways to Improve Your Online Shareability

5 Ways to Improve Your Online Shareability

Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field.

10 Effective Social Media Options Every Business Should Use

10 Effective Social Media Options Every Business Should Use

Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts, be sure you are using these helpful tools:

5 Safe Social Media Tasks for Business Leaders

5 Safe Social Media Tasks for Business Leaders

Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media?

The Way People Read Google Results Has Changed, but Does it Matter

The Way People Read Google Results Has Changed, but Does it Matter?

When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards.

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