marketing
5 Ways to Improve Your Online Shareability

5 Ways to Improve Your Online Shareability

Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field.

10 Effective Social Media Options Every Business Should Use

10 Effective Social Media Options Every Business Should Use

Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts, be sure you are using these helpful tools:

5 Safe Social Media Tasks for Business Leaders

5 Safe Social Media Tasks for Business Leaders

Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media?

5 reasons you still need infographics

5 Reasons You Still Need Infographics

Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally.

Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in a variety of formats.

The Way People Read Google Results Has Changed, but Does it Matter

The Way People Read Google Results Has Changed, but Does it Matter?

When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards.

Simple and Efficient Marketing

What does it take to be the best? That’s the question you should be asking. In an era where steady streams of information flow into the palm of your hand with a simple…

Nov14

Unlock these 6 Secrets to Better Email Marketing

Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe.

But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales.

A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising.

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