Worried about the future of your company? It might surprise you to realize you hold your business’ future in your hands. It’s what you do — or rather what you don’t do — that sets your course for success or failure.
Sometimes we all need a little comic relief. Where else to turn than to the Internet! Rife with .gifs, memes, and funny stories, the Web is the perfect place to find humor. Social media is certainly no exception. You can find loads of funnies on Facebook, Twitter, and more.
Is anyone else completely shocked and overwhelmed that the holiday season is quickly approaching? I can’t believe that it is already closing in on the end of September. It seems as though the time of year that is coming is one of deals, bargains, and sales campaigns. Any business or retailer who doesn’t make an effort to capitalize on the holiday season is frankly just silly!
Anyone who is even remotely familiar with how the Internet works understands the importance of keywords. You want to highlight words and phrases that people are searching for in search engines like Google. When your website is rich in keywords and key phrases, people are more likely to land on your site or blog rather than that of your competitors.
So you’ve decided to start a website for your business. You hire a designer, design a great looking site. You find a reputable company to host your site. You get a great URL. You go live with your site. So why isn’t your awesome website getting any traffic?
Usually the answer is simple; people can’t find you! Just because your site is out there on the web doesn’t mean that it is easy to find and will show up in search results immediately. Sure, your friends, family and colleagues may read your site, but you’ll need more traffic than that to get notices.
At the age of 28, Mark Zuckerberg is the world’s 29-richest person and his company Facebook has over one billion users worldwide, only eight years after it was set up. Yet Zuckerberg “never wanted to run a company,” he said. “To me a business is a good vehicle for getting stuff done.”
A new year should be the beginning of a fresh start, a new perspective, the implementation of new ideas…right?
Not necessarily! Many of us who run businesses tend to see the New Year as a great opportunity for change and growth. While this can be a great thing, it’s a good idea to really take stock of the changes you plan to make and have a firm reason for them. In other words, don’t change just for the sake of change. It’s important to take time and understand which marketing strategies that you used in the previous year were successful, which were not, and why. You can save marketing time and advertising budget by re-using ideas from campaigns that were successful.