marketing
Marketing Strategies Don’t Take Vacations

Marketing Strategies Don’t Take Vacations

It might be vacation season, but a great marketing strategy never takes time off. Wondering how you can craft a marketing strategy that works well and remains consistent? Use these tips to create…

How to Retain Your Best Customers

How to Retain Your Best Customers

The core of every stellar business plan is customer retention. Often overlooked, it’s really a make or break focus for every company. Those companies who truly value their customers are the ones who…

How To Create Customer Testimonials That WORK

How To Create Customer Testimonials That WORK

Customer testimonials are part of the secret sauce of success. You can make your copy compelling, you can design a beautiful, user-friendly website, your product can be the answer to your customer’s problems……

Inside Your CRM Top Secret Ways to Create Viral Content

Inside Your CRM: Top Secret Ways to Create Viral Content

If the buzzphrase “viral content” has taught us anything over the past few years, it’s that really good content will be shared far and wide. And while there’s no exact science to what will go viral and what won’t, paying attention to your customers is a pretty good strategy to start with.

5 Ways to Tap the Power of Online Video Content

5 Ways to Tap the Power of Online Video Content

It seems that consumers simply cannot get enough online video content. Online video consumption is expected to account for 80 percent of the world’s internet traffic by 2019. Consumption of video content is rising dramatically as sites like Facebook make it even easier for people to record, upload and play videos from computer, tablets and smartphones. People love video content and are beginning to expect it from the places where they want to purchase products and services.

7 Simple Blog Post Ideas for Your Small Business

7 Simple Blog Post Ideas for Your Small Business

Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. It’s smart to experiment with your social channels and video options like Periscope, but great blog content is also really important. It will earn the respect of your potential base and turn some into loyal customers.

Should I Use Periscope for my Small Business

Should I Use Periscope for my Small Business?

Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Is Periscope a tool that is really necessary or helpful? Let’s take a closer look.

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