Social Media
5 Ways to Improve Your Online Shareability

5 Ways to Improve Your Online Shareability

Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field.

10 Effective Social Media Options Every Business Should Use

10 Effective Social Media Options Every Business Should Use

Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts, be sure you are using these helpful tools:

5 Safe Social Media Tasks for Business Leaders

5 Safe Social Media Tasks for Business Leaders

Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media?

Social Media Fails When Good Brands Go Wrong

Social Media Fails: When Good Brands Go Wrong

While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media.

USAirways Gets Inappropriate

Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world.

Sept14

Companies Invest More in Social Media Marketing in 2014

Social media marketing is undoubtedly the new wave of marketing. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. While in the past, companies have gone for a multi-level marketing campaign strategy, now the focus is primarily on social media, for small and large companies alike.

Oct14

7 NEW Social Media Solutions to Grow Your Business

When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark, but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available?

Here are seven new tools and solutions that you should be aware of when marketing your business on social media.

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What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the struggle has broken down along departmental functions. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding.

For a long time, this segmentation worked, too. Back when there were three television networks, one newspaper in every city, and clearly defined radio stations, it was easy to generalize that your audience was 25-54 and that millions of them would be watching NBC between 8:00 and 10:00 p.m. on Thursday evenings. Put out a catchy message or a spiffy new product, and customers would line up outside your doors.

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