Tools
5 Ways to Tap the Power of Online Video Content

5 Ways to Tap the Power of Online Video Content

It seems that consumers simply cannot get enough online video content. Online video consumption is expected to account for 80 percent of the world’s internet traffic by 2019. Consumption of video content is rising dramatically as sites like Facebook make it even easier for people to record, upload and play videos from computer, tablets and smartphones. People love video content and are beginning to expect it from the places where they want to purchase products and services.

7 Simple Blog Post Ideas for Your Small Business

7 Simple Blog Post Ideas for Your Small Business

Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. It’s smart to experiment with your social channels and video options like Periscope, but great blog content is also really important. It will earn the respect of your potential base and turn some into loyal customers.

Should I Use Periscope for my Small Business

Should I Use Periscope for my Small Business?

Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Is Periscope a tool that is really necessary or helpful? Let’s take a closer look.

10 Effective Social Media Options Every Business Should Use

10 Effective Social Media Options Every Business Should Use

Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts, be sure you are using these helpful tools:

The Way People Read Google Results Has Changed, but Does it Matter

The Way People Read Google Results Has Changed, but Does it Matter?

When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards.

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How the @ and the #hashtag Took Over Social Media

In social media, using the @ symbol to mention a person and the # hashtag to label things have become incredibly popular, to the point that most of us may have trouble remembering what the world was like before their rampant use. The @ symbol made its debut on Twitter in 2006 and Facebook added the ability to mention people using the @ symbol in 2009.

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Is Social Media Mainstream?

Lately it seems like everyone has a presence on social media. Personally, I can only think of one person in my social circle who doesn’t have any social media accounts, and frankly, I think it’s weird. But is social media truly mainstream?

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