So how can I say that we should stop focusing on new technologies? What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. I strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful.
In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” Is there some way of identifying those people who are connected to a critical mass of easily influenced people?
Social media has changed the world forever. In just 140 characters or an update to your Facebook status, you have the potential to connect with a complete stranger in the same town or across the globe.
If you are still under the spell of Klout, be sure that you don’t spend much time engaging and supporting your friends who are new to Social Media. Intrestingly, spending your time supporting and mentoring our new friends might land you in Klout Time Out. It’s seems Klout doesn’t assign influence to true Social Media relationships. Klout is an example of a brand gone bad. It is time that Klout educated their staff on the importance of Social Media relationships. Has Klout ever heard of the word Community?