“We believe influence is the ability to drive action.”
Since when did the premise that simply “believing” something give one the ability to define anything as true? If I believe that chocolate makes one hungry, is that the “Standard” of hunger?
How can we trust our reputations and our own brands to a company who simply “believes” they are the standard measurement in which only their “belief” defines what it is that they measure? Be very careful. Klout is playing a very dangerous game with our brands. Klout maintains their claim that they are not selling our data. However, I will make a case today that will show you that Klout not only sells our data but also engages in activity that is a direct breach of the terms and conditions of Twitter’s public API.
In my opinion and the opinion of many, Klout is a game of online manipulation and popularity. There is no indication that Klout measures influence. However, it is clearly seen that the once respected Klout score is now measuring popularity, supports spam and gathering information to enhance their Klout Perks program.
Over the weekend I checked hundreds of protected Twitter accounts that also were unregistered with Klout. I was shocked to discover that all the protected, unregistered accounts had a Klout profile complete with assigned topics and Klout scores as low as 10 but also as high as 77.