While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media.
USAirways Gets Inappropriate
Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world.
The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name.
The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met.
Even though Twitter might seem like it’s for a niche crowd and doesn’t look like it would be able to gain mainstream popularity, Twitter is more popular than ever. Who would have ever thought that a social network that limited each of its posts to 140 characters could explode the way that it has?
Coming up with a new password for different websites can be a pain, and is something that we have to do more and more often. Pretty much every website requires a password now, and for those of us who like to do absolutely everything online, password security is a big deal. Someone getting ahold of my passwords would give them access to virtually my whole life – my online banking, bills, and lots of shopping sites.
The joke is that Al Gore invented the Internet, right? So who technically owns it? Good question and I’m sure that a lot of different people have a lot of different answers. But…
Worried about the future of your company? It might surprise you to realize you hold your business’ future in your hands. It’s what you do — or rather what you don’t do — that sets your course for success or failure.