"klout score" tag
Digital Influence

Where Influence Measurement Tools are Stymied

Measuring online influence is not an exacting science springing forth from today’s social media vehicles, even though that’s what Klout tells you. They’re using a façade of what’s happening today to cover up the simple fact that influence has existed for centuries and can’t be measured as easily as they state. In fact Klout, Kred and the other tools work very hard to make us believe that the awareness they are measuring is equal to influence.

Klout the Final Chapter

Once Upon a Time With Klout….The Final Chapters

“We believe influence is the ability to drive action.”
Since when did the premise that simply “believing” something give one the ability to define anything as true? If I believe that chocolate makes one hungry, is that the “Standard” of hunger?
How can we trust our reputations and our own brands to a company who simply “believes” they are the standard measurement in which only their “belief” defines what it is that they measure? Be very careful. Klout is playing a very dangerous game with our brands. Klout maintains their claim that they are not selling our data. However, I will make a case today that will show you that Klout not only sells our data but also engages in activity that is a direct breach of the terms and conditions of Twitter’s public API.

Once Upon a Time

Once upon a time, I Believed in the Fairytale of Klout

In my world, a Scientist has data which they carefully record trials are run and experiments are engaged to prove a hypothesis. When a data supported and document experiment is found to support a hypothesis, the experiment must then be duplicatable or the results are deemed invalid. No Scientist in the Science world would ever toss their hands in the air and say, “Sorry we have a glitch and we are in Beta, so just be patient with us!”

Klout TimeOut

Have you been put in Klout timeout?

If you are still under the spell of Klout, be sure that you don’t spend much time engaging and supporting your friends who are new to Social Media. Intrestingly, spending your time supporting and mentoring our new friends might land you in Klout Time Out. It’s seems Klout doesn’t assign influence to true Social Media relationships. Klout is an example of a brand gone bad. It is time that Klout educated their staff on the importance of Social Media relationships. Has Klout ever heard of the word Community?

Klout

Is Klout On The Way Out?

In my opinion and the opinion of many, Klout is a game of online manipulation and popularity. There is no indication that Klout measures influence. However, it is clearly seen that the once respected Klout score is now measuring popularity, supports spam and gathering information to enhance their Klout Perks program.

Influence

Manipulating Influence Scores Makes No Sense at All

Influence is not: The number of friends or followers you have, the number of retweets or replies, likes and comments you receive. It is not the number of posts you write, nor the number of blogs and subscribers you’ve gathered. It is not your page rank number. It is not the number of Stumbles, or your job title. It is not the number of books you’ve read or written, and it is definitely not the your Klout Score.

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