Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field.
Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections, social media can be a dream come true—when it’s done right. But with over a billion members on Facebook alone, making a name for your bus
Recently, Facebook took the time to update their ad-buying platform to make it easier for businesses to navigate. Both Facebook and Twitter have enabled businesses to utilize the platforms to boost sales. Each network has different ways that you can purchase ads in order to get more people seeing your site. As this Mashable article correctly points out, most small businesses use social media because they feel like they have to, and not because they have a specific sales goal in mind. It’s wise to come up with a strategy to use this social ad-buying ability to its fullest.
Adding together the number of people who have pages on social media sites is nearly impossible; the number is certainly in the billions. Facebook alone has over a billion members. So how do you make yourself stand out above the crowd in your chosen network(s)?
In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment. I would say this this is a classic case of being both a curse and a blessing.
Using the Internet to establish your reputation can be great. With all of the social networks and sites out there, it’s easy to paint a picture of your skills, talents, and interests. People can get to know you more thoroughly, as you can use social networks to highlight many different attributes. In person or on the phone, many times first impressions can be deceiving, and if someone only meets you once, you might not get a chance to share everything that’s great about yourself.
LinkedIn is now arguably one of the most important social networks to be a part of, particularly if you are a part of the professional world. LinkedIn allows professionals from all over the world and nearly every industry to connect. Both those who are seeking jobs and those who are looking to hire new employees can take advantage of LinkedIn. The network has grown exponentially in the past few years, and now has millions of users and can compete with the other social media giants like Facebook and Twitter.
Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool.