"social media" tag
5 Ways to Improve Your Online Shareability

5 Ways to Improve Your Online Shareability

Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field.

10 Effective Social Media Options Every Business Should Use

10 Effective Social Media Options Every Business Should Use

Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts, be sure you are using these helpful tools:

5 Safe Social Media Tasks for Business Leaders

5 Safe Social Media Tasks for Business Leaders

Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media?

5 reasons you still need infographics

5 Reasons You Still Need Infographics

Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally.

Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in a variety of formats.

Screen Shot 2015-02-04 at 5.54.43 PM

How to Keep Customers Happy in a Digital Marketplace

The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name.

The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met.

U--2010-Website Photos-NewNormal

The Importance of Consumer Insights in Today’s Marketing Strategies

It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers?…


Twitter is More Popular than Ever

Even though Twitter might seem like it’s for a niche crowd and doesn’t look like it would be able to gain mainstream popularity, Twitter is more popular than ever. Who would have ever thought that a social network that limited each of its posts to 140 characters could explode the way that it has?

UNSPOKEN © 2015 All Rights Reserved

Designed by JK

Powered by WordPress