Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media?
Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally.
Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in a variety of formats.
The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name.
The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met.
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers?…
Even though Twitter might seem like it’s for a niche crowd and doesn’t look like it would be able to gain mainstream popularity, Twitter is more popular than ever. Who would have ever thought that a social network that limited each of its posts to 140 characters could explode the way that it has?
How many of us have moved our communication primarily to the Internet or to text messages? I know I have. I used to dread making phone calls because you never knew if the person was going to pick up, and then you might have to leave a dreaded voicemail, in which you might blather on like a moron because you forgot why you called. Not that I’ve ever done that or anything.