"social media" tag
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How to Keep Customers Happy in a Digital Marketplace

The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name.

The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met.

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The Importance of Consumer Insights in Today’s Marketing Strategies

It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers?…

Mar14

Twitter is More Popular than Ever

Even though Twitter might seem like it’s for a niche crowd and doesn’t look like it would be able to gain mainstream popularity, Twitter is more popular than ever. Who would have ever thought that a social network that limited each of its posts to 140 characters could explode the way that it has?

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Clever Ways to Use Social Media to Grow Your Business

Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections, social media can be a dream come true—when it’s done right. But with over a billion members on Facebook alone, making a name for your bus

Dec13_Post 2

Social Media: Is It Hindering Real Communication?

How many of us have moved our communication primarily to the Internet or to text messages? I know I have. I used to dread making phone calls because you never knew if the person was going to pick up, and then you might have to leave a dreaded voicemail, in which you might blather on like a moron because you forgot why you called. Not that I’ve ever done that or anything.

Dec13_Post 2

6 Tell-Tale Signs Your Business Isn’t Ready for the Future

Worried about the future of your company? It might surprise you to realize you hold your business’ future in your hands. It’s what you do — or rather what you don’t do — that sets your course for success or failure.

Oct13_Post 2

Is Social Media Mainstream?

Lately it seems like everyone has a presence on social media. Personally, I can only think of one person in my social circle who doesn’t have any social media accounts, and frankly, I think it’s weird. But is social media truly mainstream?

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