"social media platforms" tag
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Social Media Monitoring vs. Customer Intelligence Analytics

Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Below is my first attempt to establish a clear demarcation line between the two approaches. Please help to refine this matrix with your feedback, comments and disagreements.

Once Upon a Time

Once upon a time, I Believed in the Fairytale of Klout

In my world, a Scientist has data which they carefully record trials are run and experiments are engaged to prove a hypothesis. When a data supported and document experiment is found to support a hypothesis, the experiment must then be duplicatable or the results are deemed invalid. No Scientist in the Science world would ever toss their hands in the air and say, “Sorry we have a glitch and we are in Beta, so just be patient with us!”

Influence Met Transparency with @Kred

The simplest way to describe Kred is Transparency, Relevancy & Community. Kred is not a judge and was not born to judge people based on Kred. Kred is not scoring us. Kred will not make us feel special one day and miserable the next. You have control of your it yourself. Kred shows us that everyone has influence in their own unique areas of expertise. Kred is helping us to grow our community and to become more social. Kred is influence with transparency.

The Klout Story – Part 1 – Are You Reading Between The Lines?

I recently read the post “Does Klout Matter?” In my option, Klout doesn’t and shouldn’t matter. Not at least until the executives team at Klout answer some basic questions and begin to institute some transparency with and for their users. But to many members of online and offline communities, Klout matters because they simply believe it increases the power of their influence.

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