“We believe influence is the ability to drive action.”
Since when did the premise that simply “believing” something give one the ability to define anything as true? If I believe that chocolate makes one hungry, is that the “Standard” of hunger?
How can we trust our reputations and our own brands to a company who simply “believes” they are the standard measurement in which only their “belief” defines what it is that they measure? Be very careful. Klout is playing a very dangerous game with our brands. Klout maintains their claim that they are not selling our data. However, I will make a case today that will show you that Klout not only sells our data but also engages in activity that is a direct breach of the terms and conditions of Twitter’s public API.
The simplest way to describe Kred is Transparency, Relevancy & Community. Kred is not a judge and was not born to judge people based on Kred. Kred is not scoring us. Kred will not make us feel special one day and miserable the next. You have control of your it yourself. Kred shows us that everyone has influence in their own unique areas of expertise. Kred is helping us to grow our community and to become more social. Kred is influence with transparency.