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5 reasons you still need infographics

5 Reasons You Still Need Infographics

Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally.

Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in a variety of formats.

Social Media Fails When Good Brands Go Wrong

Social Media Fails: When Good Brands Go Wrong

While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media.

USAirways Gets Inappropriate

Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world.

Mar14

Twitter is More Popular than Ever

Even though Twitter might seem like it’s for a niche crowd and doesn’t look like it would be able to gain mainstream popularity, Twitter is more popular than ever. Who would have ever thought that a social network that limited each of its posts to 140 characters could explode the way that it has?

Jan14_Post 1

Clever Ways to Use Social Media to Grow Your Business

Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections, social media can be a dream come true—when it’s done right. But with over a billion members on Facebook alone, making a name for your bus

Dec13_Post 2

6 Tell-Tale Signs Your Business Isn’t Ready for the Future

Worried about the future of your company? It might surprise you to realize you hold your business’ future in your hands. It’s what you do — or rather what you don’t do — that sets your course for success or failure.

Oct13_Post 2

Is Social Media Mainstream?

Lately it seems like everyone has a presence on social media. Personally, I can only think of one person in my social circle who doesn’t have any social media accounts, and frankly, I think it’s weird. But is social media truly mainstream?

Oct13_Post 3

Social Advertising Success

Recently, Facebook took the time to update their ad-buying platform to make it easier for businesses to navigate. Both Facebook and Twitter have enabled businesses to utilize the platforms to boost sales. Each network has different ways that you can purchase ads in order to get more people seeing your site. As this Mashable article correctly points out, most small businesses use social media because they feel like they have to, and not because they have a specific sales goal in mind. It’s wise to come up with a strategy to use this social ad-buying ability to its fullest.

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